Mossimo had its beginnings on the sunny beaches of southern California where designer and founder Mossimo Gianulli started selling beach volleyball shorts in 1986. It was there that Gianulli recognized the huge market for youth fashion. Mossimo combined the beach bum attire with a little urban sensibility and hit it big. Mossimo jeans are easily suited everywhere from the sandy surf to the city lights. In Australia, Mossimo is considered one of the premiere street wear brands for both men and women. Over the years and through the everchanging currents in fashion Mossimo has remained a popular and widely recognized label. Today, Mossimo brand is distributed exclusively by Target stores.
