Seoul-born designer Seun Lim debuted in 2003 with James Cured eco-friendly denim treatments which brush her denim with green tea leaf and coffee extracts before they are 'cured' under the California sun. Available in small boutiques across the country, each pair of James Seun's jeans are marked with her signature slash corner pockets and trend setting top-stitches. James Cured by Seun has hit it big on celebrity denim radars, caught already on Uma Thurman, Julianne Moore, and Jennifer Lopez. Fashion junkies everywhere are flocking to this new wave of environmentally safe garments that warm the body and the soul and Seun is certainly providing the green buyers with the hottest denim designs on the market.
