Taverniti So Jeans

Just in case you were wondering, the ‘So’ in Taverniti So Jeans stands for ‘son’. This is Italian creator Jimmy Taverniti’s tribute to father and Yanuk designer, Ben Taverniti. Now that we’ve got that straight, how about those jeans! When it comes to fabrics and washes Italian’s forge the way that all others scramble to shadow. As far back as the eighties, Jimmy Taverniti envisioned the vintage-worn styles that have become second nature to the modern denim market. Taverniti So Jeans was launched 2004 when Jimmy teamed up with friend and founder of Sasson jeans, Paul Guez, to create these modern, vintage masterpieces. Stunning innovations in denim treatments are but one component of these multifaceted constructions. These jeans come equipped with sexy cuts, numerous distressing and intricate stitching features and more bells and whistles than Santa’s work shop!


Available Taverniti So Jeans

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