This is our story

We love jeans and created Zafu in 2006. We joined fashion and fit with maths and science to create a unique service that millions of women simply love.

94% of women find their perfect jeans at Zafu

Over the last four years 7.1 million women have enjoyed Zafu and 94% find their perfect jeans!

Time Magazine names Zafu top 10 site

TV, newspapers, women’s magazines and the best bloggers. Time Magazine rated us as one of their web sites of the year!

Questions Questions!

When you do something that really surprises people there are always lots of questions, lots and lots of questions!

So here’s the what, why, how and when behind years of work solving the problem of finding great fitting jeans.