Shape

Here’s how we solved the issue of fit

Over the past few years we’ve tested over 12,500 women in hundreds of jeans brands. It’s all about becoming even more accurate.

We developed a totally new system that is far more accurate and works for all types of women. This is how we did it!

The solution to great fitting jeans is stunningly simple. It’s a new system called “shape-matching”.

We learn about your individual shape and then show you, from hundreds of brands and styles, the ones that will fit you best.

We show why your shape influences the fit of your jeans. It’s going to surprise you – in a good way!

When women learn this, they always ask us why nobody solved the problem sooner? We can’t answer that one. But we can say that help is here right now.

Jen:
Horror show, but I'm in there :-(

Jools:
Hi Zafu - can you do more stories like this. Very interesting. Where did the Boy

Carole:
Thanks from me too - interesting

Carole:
Nice site, my friend told me about you last week and I'd forgotten the name.

Sue:
How about if you're like me with really thin thighs? Sue