When we ask ten women to measure the same women we get ten different sets of measurements. Ooops.

Then, best of all. We don’t need you to. Our approach results in 94% of women telling us they love their jeans.

Over 7.1 million women have used Zafu. The press love us and we get amazing emails every day.

Testing is the secret behind how we know which jeans will fit you best!

Before we start –  we are 100% independent. We cover hundreds of brands. We’re totally unbiased. We get asked to help jeans brands & retailers with the development of their new styles. We’re experts and quite proud of that.

Over the past six years we’ve done 12,565 tests and counting. We learned alot. So here’s the secret of how we test jeans. You might get a few surprises.

Let’s start with the old fashioned way?

Jeans testing has not changed much since the 1960′s. They agree upon a size you want to test and then you choose three locations in the US. For some reason people believe that you need to do this to get a good cross section of women.

Then they invite women to come to the testing center and their comments are recorded and a fit expert looks at each women and writes down her thoughts as well.

Some brands don’t even do this. They have a lady at their offices that they like. She tries on each new style and the jean is changed to fit that person perfectly. She’s called a fit model. if you look like her, you’re in luck, and if you don’t…. well you know the rest.

Before we started Zafu we too worked for jeans companies and became frustrated with this approach.

There had to be a better way

As we mentioned, we have literally tested thousands of women. We knew that women come in many different shapes, so we spent years looking at women and working out that there are actually many different types of shapes. Way more than 10 – it’s all about being really accurate!

Is the same always the same?

Once we knew that we started to see that two women who were the same shape, always had the same issues with the same jeans. Duh, of course we do. If you had an identical twin sister and put on the same jeans, of course they would fit the same.

So now we knew there were lots of shapes and that people who were the same shape, fit the same jeans the same!

So now the next question was how to work out your shape.

Going to the doctor

If we didn’t meet you, could we work out what shape you were?

If you go and see a doctor, you’ll be asked about your symptoms, they will take your blood pressure and run some tests so that the doctor can be certain about what your suffering from.

We learned from that. In 2 minutes you can tell us about your jeans wearing symptoms and from that we can work out what shape you are.

Our tests are different

When we do tests the first thing we check is the woman’s shape. Then we try on as many as 30 different jeans. We do this to test our accuracy. We can now always tell them which brand and style will fit best.

It’s funny how many women come in and love their jeans and ask if they can pay for them and keep them!

The good news

There are very few jeans that won’t fit someone really well. The challenge for you is that you don’t know your shape and you don’t know which jeans would even fit your shape. that’s why we save women so much time and pain, because we can direct you to your jeans like a laser.