Generra Jeans

Generra Jeans are more than just a steamy high fashion brand. Generra launched its new lifestyle concept at a trendy studio in Manhattan featuring young people between the ages of 18 and 23 to represent their new clothing line. The styles are delicately understated employing a lot of layering and very chic simple cuts. Aiming to embody the unique fashion sense of the New York City’s indi youth, Generra found kids with that certain je ne sais quoi appeal to personify their styles. If you could bottle youthful aloof and sell it you’d be a millionaire overnight, however, the next best thing likely to improve your image has to be a jean with attitude. Generra has also introduced a fundraiser wherein celebrities customize Generra jeans and then auction them off to benefit an inner-city art project in Manhattan. Some of the stars involved include Gwyneth Paltrow, Kirsten Dunst, Adrien Brody and Julianne Moore.

Available Generra Jeans

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