So why is it so bad?

We’ve scanned thousands of women, tested and chatted with 12,565 women in jeans (when we wrote this). Over 7.1 million women have used Zafu and told us about their issues.

• 37% of women say their butt is the issue
• 29% say they have a problem with jeans on their hips
• 11% say they are shorter than 5 feet 2 inches

The problem is that we are individuals

You’re a different shape from your friends, colleagues and family, even if you’re the same size. We come in many different shapes and each shape has its own problem with jeans.

This creates changing room hell

You’ve found a pair you like, but they didn’t work at all. The next pair is better but just does not look quite right in the mirror.

You try a different size, but that makes it worse. They look terrible.

The changing room is filling with jeans, you’re tired, your weekend is disappearing and you’ve had no luck. We’ve all been there.

We made shopping for jeans easy

In 2-3 minutes we will find jeans that will fit you perfectly. Selected from hundreds of brands and styles at prices ranging from $25 to over $250.

All you have to do is choose the ones you like and shop with confidence. It’s that easy.

We love jeans and took a risk. We did something the experts said was impossible. We combined fashion and fit with science to create a unique service that millions of women love today.

This is us and here’s our crazy story. If we learned one thing over the past six years. Don’t listen to doubters and never give up on your dream!

Buying jeans is hard, we knew that at the start

12500 women have visited our offices and told us about the hours of frustration going round stores. Being in the changing room surrounded by jeans and looking in the mirror and sighing.

Over the past 20 years we’ve worked in the jeans business and it’s always the same. So how could we make it different. Our goal was simple – HELP WOMEN FIND GREAT JEANS.

In 2004 we decided to make a difference, in 2005 we made a discovery

We scanned, measured and tried endless jeans on women. We even rented a small office in an old converted bakery right opposite Pixar. This was the view from our window!

Our discovery was that women who are the same shape have the same experience with jeans.

A small problem called distance

We women come in many different shapes! When a women visited our offices, we could see her shape. But what if she was 2000 miles away on a computer and we couldn’t see them?

We started asking questions and found that if you asked the right questions you’d get the right answer, duh! We were like detectives, searching for clues.

It’s 2006 and our baby is on display

In April ’06 we launched our baby and got mass…..

Skepticism….

“It’s impossible, it can’t be done, you’re a fake”…. We heard it all from women, journalists and retailers. Then they used Zafu it all changed.

Time Magazine named us as one of their top ten sites of the year.

We continued testing, improving and adding new jeans. Retailers and brands saw what we were doing and phoned us to ask for help with their jeans.

From crazy people to experts. It’s been great fun for us and we hope you enjoy it too.

Let’s face it, buying jeans is really hard! Along with bras and swimwear, it’s probably the most difficult items we have to buy.

This is where Zafu “Shape-Matching” can help

We all know that as women, we come in different shapes and sizes. Some of us have different thighs, different tummies, butts, etc. We’re different shapes even when we’re the same size!

If you and a friend are both the same size, you’ll often have a very different experience with the fit. She may be one shape and you are another. Maybe, you always struggle on the thighs and she can’t find jeans that don’t gape. What to do?

Imagine that you’re on a web site, you’ve looked at all those features, the price is perfect, you’ve seen it’s the exact style you want. The jeans look great, but will they fit? Of course, you could buy the jeans and then face the hassle and cost of returning them.

How does shape matching work?

Many women have told us that we are like an on-line dating service for jeans. They are right!

Those services ask you a few questions about yourself and the partner you’re looking for and then they match you to someone. We do the same except you get jeans.

• You answer a few simple questions in 2-3 minutes
• We go to work and find your perfect jeans.
• You shop with confidence!

It’s that simple with Zafu. In fact, over 7.1 million women have already used us to help them find their perfect jeans.

]]> http://www.zafu.com/79/shape-matching-jeans.html/feed 12 http://www.zafu.com/6622/hudson-jeans-in-the-news-again.html http://www.zafu.com/6622/hudson-jeans-in-the-news-again.html#comments Sun, 19 Sep 2010 16:39:25 +0000 admin http://www.zafu.com/?p=6622 We love Hudson jeans and so do the stars!

Georgia May Jagger, the British model has just appeared in Hudson’s third campaign, for Fall 2010, and it’s quite steamy. She’s wearing nothing except her Hudson jeans!

The campaign was photographed by Mario Sorrenti on location at the 1912 Alder Mansion in New York which was recently restored.

Sandra Bullock and Reneee Zellwegger love Hudson Jeans as well

Renee Zellwegger was seen in LA modeling these great looking Hudson jeans. You can find out which Hudson jeans will fit you best by using Zafu, just click here. Sandra is one of our favorite movie stars, and yes we liked her before she won an Oscar for “The Blind Side”.

Promo Code is Savemore

We cover many of the Macy’s brands, so you can even find out which jeans will fit best and save some money.

Have fun!

We all know that getting the right jeans is amazing. Zafu is so easy and millions have enjoyed their results. You really are just three steps away.

1. Answer a few simple questions and tell us about yourself
2. Your personalized results show you the jeans that fit you best
3. Read your shape report and choose the ones you like.

Step One – Tell us about yourself

You can see some of the questions below. Most women take less than 3 minutes to answer them and love how easy it really is. From our answers we’ll know all about your shape  and give you personalized results.

Step two – Your personalized results

Before you know it, you’ll be looking at a selection of jeans specially chosen just for you.

• Each of your recommended jeans has it’s own report card – you can see one below.
• You’ll even learn all about the brand as well.
• You can sort through them using the tags at the top
• Add styles to your favorites list!

Step Three – Choose your jeans

You also receive your very own shape report where you’ll….

Learn all about your personal shape

Get special tips to help you choose great jeans

Read style advice specially prepared for you!

All the recommended jeans will fit you well. Now you choose the ones you like.

Go shopping with confidence and enjoy!

We love shopping at The Gap and were excited to see that they have an awesome sale with many products 50% off! If you’re lucky, some of your recommended jeans will be from the Gap … and on sale!

Enjoy!

We’re going to show you how to get great fitting jeans in minutes.

Over the past 6 years we have repeatedly asked about this by women frustrated with years of trying on jeans that don’t fit. We’ve done over 12,500 tests with women trying on jeans, plus jeans bras, pants, etc and it always comes down to the same question.

Why is it so hard for me to find great jeans?

Before we show you how to solve the problem – you need to understand why the problem exists today. We all learned the answer as a child. We just did not know it related to jeans.

Let’s start off with some things you know are true

As you look round your friends, colleagues and family you’ll notice that we all come in different sizes but just as important is that we all come in different shapes. Some of us are bigger in our butts and some on our thighs. Some of us are very curvy, some straight and some seem to have the look of a super model – grrr.

It’s about our bodies. When you were a kid you learned how to fit the square shape in the square hole and the round shape in…. you get my point. It’s the same with jeans. It’s not your fault that so many jeans don’t fit you perfectly. It’s hardly surprising when you consider that we’re all different shapes. just look at your family, friends and colleagues, if you aren’t convinced.

It seems obvious, so why is it so difficult?

We have years of experience working with many of the leading jeans brands and retailers and we’ve helped over 6.3 million women find jeans. Most jeans companies hire someone that we call a fit model to test their jeans when they are developing a new style. They put the sample on her and make small adjustments until it fits her perfectly. So far, so good.

Here’s the problem – if you look like a fit model, you’re in luck. For 6% women it’s very good news because they look like fit models. The jeans companies think of this lady as average. When we were at school, 6% was not average.

The women in this picture are all the same size!

Have a look at the picture below, you’ll see the 6% they call average. Now take a deep breath. These women are all the same size! They are all trying to wear the same pants.

You see, the issue here is that whilst they are all the same size, they are all different shapes. The less you look like “average” the more difficult it will be. And 94% of women don’t look like average!

…and this is what women tell us

Over the past six years and over 12,500 tests we spoke with women and found that:

• 37% of women say their butt is the issue
• 29% say they have a problem with jeans on their hips
• 11% say they are shorter than 5 feet 2 inches

Now the models the jeans companies use are usually slim and tall. In fact they are often even hired from the same agency! So some of you are probably already jumping ahead, so let’s explain the solution

We saw what on-line dating sites were doing

This might make you laugh (or cry!). If you went out for a drink with a potential date and you knew absolutely nothing about each other, your interests, work, type of person you are etc. The chance of finding a perfect match would be remote.

What the dating sites do is ask men and women to provide information about themselves that helps potential partners better decide if they might be a good match.

So we do the same thing, but with jeans

Starting in 2004, we tested literally thousands of women and saw that there are many different shapes. We then tried on hundreds and hundreds of jeans on women from each shape.

And guess what? When two women who were the same shape tried on the same jeans – they always had the same reaction to the fit.

Now of course, not all of us love the same styles – but we have solved the problem of fit. Yay!

and we solved the problem of fit

At least we have solved it for 94% of the millions of women who have used Zafu over the past six years. Pretty good eh?

Solving the problem was hard, but the solution itself, is really easy.

Like those dating sites, if you can answer a few simple questions in a couple of minutes, without even measuring yourself. We can show you which jeans will fit you perfectly, from over 100 jeans brands that we have tested!

So there you have it. Different jeans fit different shapes. Once we understand your shape, we can match you to your perfect jeans.

You can win a $250 shopping spree by simply entering. How cool.

Don’t forget that you can use Zafu to find out which Levi’s jeans fit you best.