Diesel Jeans

The genius behind Diesel Jeans stems from one man alone: Renzo Rosso. With an innate respect for all things vintage and a keen sense for what’s smart on the streets, Rosso has built an empire from the ground up out of his home base in Padua, Italy. Debuting in 1976 with a strong emphasis on quality clothing, Diesel Jeans today is easily one of the most desirable clothing labels. Reputed for its cutting edge marketing by an extensive underground following, Diesel’s outstanding popularity came to a head when they outsold Levi’s in the ‘couture jeans’ sector of the American market! Vastly contributing to the unison of a global village, Diesel has accomplished worldwide recognition since their conception and is forecasted by many denim connoisseurs to do so well into the new millennium.


Available Diesel Jeans

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