Playtex Bras

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Playtex was founded as the International Latex Company (ILC) in 1932 by Abraham Nathanial Spanel, a Russian immigrant. The company began as a manufacturer of beach and shower cap, baby pants and a makeup cape in Rochester, New York. Rapid growth led to a move to Dover, Delaware. It was there that the engineers at ILC thought to use latex as a material for girdles. in the 1950′s Playtex became the first company to advertise girdles and bras on TV. But actress and model Jane Russell had to wear a polo neck with the bra on top to get round strict regulations. In the 1960′s Playtex manufactured space suits for the Apollo project on behalf of NASA. The company, renamed International Playtex, Inc., in 1975, established certain sales philosophies that were unique at the time. The objective was to strive for a superior quality product.

Playtex became a household name when they launched the marketing campaigns for the Cross Your Heart Bra and 18 Hour Bra (The Cross Your Heart name alone commands a 98% consumer awareness rating.) Today, Playtex remains a leading manufacturer and marketer of intimate apparel in the United States and abroad. Playtex understands that each woman’s body is unique, so they offer a complete range of full support Playtex bras and intimates for all figures. Playtex bras accommodate women’s needs with features such as gel straps and gel underwires, stay-put straps, 12 sizes between regular cup sizes, seamless garments and specialized shaping garments. At Playtex, everything they make is designed to enhance and shape your body to make the most of your every curve.

Available Playtex Bras

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