Lily of France Bras

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Lily of France doesn’t merely keep up with the latest trends it sets them! For 75 years, their cutting edge designs have always taken the latest styles to the next level of fashion. Lily of France bras are constantly ahead of the game because Lily of France is inspired by current fashion trends and responds with a continually evolving line. After breaking out of the department store drone in the late 1990′s with the introduction of innovative products like the X-bra and Strappies, Lily of France soared to new heights of popularity. With new trends and unmentionables no longer being unmentionable the strappies bra brought the exposed bra strap from faux pas to fashion statement. With interchangeable straps and even a clear option you never had to worry about exposed strap not coordinating with your outfit.

These new styles gave women choices and freedom not previously found in department stores. More cleavage, more colors, more options! Women love the beautiful and soft fabrications that make up Lily of France lingerie and the inspired silhouettes they create. In the spirit of the late 90′s, this brand has had a complete makeover and is now rocking the lingerie world with it’s new look. So whatever that new look may be, Lily of France has the styles to take underwear over the top!

Available Lily of France Bras

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