La Perla Bras

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Hard to believe that global fashion leaders La Perla Group started as a little corsetry laboratory founded by Ada Masotti in 1954 in Bologna, Italy. In the sixties the son of the founder Alberto Masotti, after having graduated in Medicine, decided to completely dedicate himself to the family company and today is the President of La Perla Group. Alongside him are his wife Olga, first stylist of the swimwear fashion lines and today Supervisor of the La Perla Prt–porter collection. Anna Masotti, who represents the third generation of the La Perla world, deals with the Artistic Management of the Group. Masotti’s motto is: ‘Never compromise on quality and innovation.’ The company has certainly achieved this aspiration.

Some of their famous innovations include modern stretch fibers developed especially for the company and creating the first matching stretch lace sets. In the 1960′s they launched two-pieces in their original colors, instead of the traditional white and black. This started a revolution in lingerie. Women became more imaginative in their lingerie choices and realized that what they wore underneath their clothes could be just as important as the outer garments. Eventually even wearing lingerie as clothing itself became fashionable when the singer, Madonna, started the trend. The company tests their silky and soft fabrics rigorously on women for comfort and wear, before they are marketed. Its reputation for innovation and beauty is rigorously guarded. In 2004 La Perla Group, celebrated its first fifty years in business. La Perla, a top class brand that can boast worldwide fame, proposes a variety of collections that range from underwear to night lingerie, from beachwear to day wear.

Available La Perla Bras

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