Bali Bras

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The Bali brand traces its beginning to 1927 when a flat silhouette was all the rage. Sara Stein, who worked for a bra manufacturing company, saw the opportunity to deliver a better garment – a product that would appeal to women, yet be functional in construction and fit. Using a small Singer sewing machine tucked in the corner of her small Brooklyn apartment, Sara started to sew a different type of brassiere. Her husband, Sam, a sales clerk with Weber and Heilbrunner, a well-known roaring twenties men’s furnishings store, sold these to stores in the area. The name of the budding enterprise was Fay-Miss, a play on the word “famous”. First year sales were $10,000- very impressive for a part-time venture in the late 1920′s. In 1935 Fay-Miss acquired a new name: Bali Brassiere Company. By 1940 Bali was hailed as a leader in innovations in the industry. Bali was the first to introduce the all cotton brassiere, the nylon cup brassiere and the bias cup brassiere.

Bali is known first and foremost for the quality of their bras. Their attention to fit and comfort continue to mark them as leaders in lingerie design. Bali believes that women shouldn’t have to compromise on comfort, fit and performance to feel beautiful. That’s why Bali bras are as beautiful as they are comfortable. The Bali underwear collections include a wide range of full support bras: underwire, wire free, minimizer, stretch cotton and lace styles. With such an extensive and varied number of collection you are sure to find a bra that’s right for you. Bali underwear looks fabulous every day and in every way. Bali bras and other Bali lingerie are a favorite among many discriminating women.

Available Bali Bras

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