Questions Questions!

When you do something that really surprises people there are always lots of questions, lots and lots of questions!

So here’s the what, why, how and when behind years of work solving the problem of finding great fitting jeans.

The New York Times

No Substitute for Getting Personal, if You Want the Perfect Fit
Bob Tedeschi
For all its innovations, the Internet has yet to crack what is, for many, one of life’s most vexing problems: how to find jeans that won’t make your backside look like a tractor-trailer.
A new online business, Zafu.com, believes that it has made progress on [...]

Time Magazine

TIME’s Top 10 Websites from 2006
Lee S. Ettleman

[zafu.com is the #3 website in the Top 10 list]
Buying a book, lamp or new computer online is easy. But without a dressing room, buying jeans that fit can be a challenge. Enter zafu, a new site meant to help women find jeans from major name brands that [...]

InStyle

Your Own Online Jeans Shopper
Erin Sumwalt

Answer a few questions on fit, size and styles you love, and zafu.com located the ideal pairs for you (among 90 brands from AG to Rock & Republic) and explains why each style works for your body.