Shopping for jeans just got easy

Two years in development and 6.1 million women later, the Zafu fit finder has made shopping for jeans really easy.

An amazing 94% of women say we showed them jeans that fit great! Learn more about how we do it and why women love Zafu.

Questions Questions!

When you do something that really surprises people there are always lots of questions, lots and lots of questions!

So here’s the what, why, how and when behind years of work solving the problem of finding great fitting jeans.

The New York Times

No Substitute for Getting Personal, if You Want the Perfect Fit Bob Tedeschi For all its innovations, the Internet has yet to crack what is, for many, one of life’s most vexing problems: how to find jeans that won’t make your backside look like a tractor-trailer. A new online business, Zafu.com, believes that it has [...]

Time Magazine

TIME’s Top 10 Websites from 2006 Lee S. Ettleman [zafu.com is the #3 website in the Top 10 list] Buying a book, lamp or new computer online is easy. But without a dressing room, buying jeans that fit can be a challenge. Enter zafu, a new site meant to help women find jeans from major [...]