Why is your shape so important?

Would you like to know the number one reason that it’s so hard to find jeans? This is all about you being an individual and different to others. it’s about your personal shape and how your shape guides which jeans will fit you best and why many won’t fit you well at all.

We’re going to show you how to get great fitting jeans in minutes.

Over the past 6 years we have repeatedly asked about this by women frustrated with years of trying on jeans that don’t fit. We’ve done over 12,500 tests with women trying on jeans, plus jeans bras, pants, etc and it always comes down to the same question.

Why is it so hard for me to find great jeans?

Before we show you how to solve the problem – you need to understand why the problem exists today. We all learned the answer as a child. We just did not know it related to jeans.

Let’s start off with some things you know are true

As you look round your friends, colleagues and family you’ll notice that we all come in different sizes but just as important is that we all come in different shapes. Some of us are bigger in our butts and some on our thighs. Some of us are very curvy, some straight and some seem to have the look of a super model – grrrr!

We’re not talking about the clothes we love and the styles we want to wear, it’s about our bodies. When you were a kid you learned how to fit the square shape in the square hole and the round shape in…. you get my point. It’s the same with jeans. It’s not your fault that so many jeans don’t fit you perfectly. It’s hardly surprising when you consider that we’re all different shapes. just look at your family, friends and colleagues, if you aren’t convinced.

It seems obvious, so why is it so difficult?

We have years of experience working with many of the leading jeans brands and retailers and we’ve helped over 6.3 million women find jeans. Most jeans companies hire someone that we call a fit model to test their jeans when they are developing a new style. They put the sample on her and make small adjustments until it fits her perfectly. So far, so good.

Here’s the problem – if you look like a fit model, you’re in luck. For 6% women it’s very good news because they look like fit models. The jeans companies think of this lady as average. When we were at school, 6% was not average.

The women in this picture are all the same size!

Have a look at the picture below, you’ll see the 6% they call average. Now take a deep breath. These women are all the same size! They are all trying to wear the same pants.

You see, the issue here is that whilst they are all the same size, they are all different shapes. The less you look like “average” the more difficult it will be. And 94% of women don’t look like average!

…and this is what women tell us

Over the past six years and over 12,500 tests we spoke with women and found that:

• 37% of women say their butt is the issue
• 29% say they have a problem with jeans on their hips
• 11% say they are shorter than 5 feet 2 inches

Now the models the jeans companies use are usually slim and tall. In fact they are often even hired from the same agency! So some of you are probably already jumping ahead, so let’s explain the solution

We saw what on-line dating sites were doing

This might make you laugh (or cry!). If you went out for a drink with a potential date and you knew absolutely nothing about each other, your interests, work, type of person you are etc. The chance of finding a perfect match would be remote.

What the dating sites do is ask men and women to provide information about themselves that helps potential partners better decide if they might be a good match.

So we do the same thing, but with jeans

Starting in 2004, we tested literally thousands of women and saw that there are many different shapes. We then tried on hundreds and hundreds of jeans on women from each shape.

And guess what? When two women who were the same shape tried on the same jeans – they always had the same reaction to the fit.

Now of course, not all of us love the same styles – but we have solved the problem of fit. Yay!

and we solved the problem of fit

At least we have solved it for 94% of the millions of women who have used Zafu over the past six years. Pretty good eh?

Solving the problem was hard, but the solution itself, is really easy.

Like those dating sites, if you can answer a few simple questions in a couple of minutes, without even measuring yourself. We can show you which jeans will fit you perfectly, from over 100 jeans brands that we have tested!

So there you have it. Different jeans fit different shapes. Once we understand your shape, we can match you to your perfect jeans.